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Industry KPI Results
> Twitter Engagement Rates

Twitter Engagement Rates

Engagement rate is defined as measurable interactions on social media posts

By Industry
Rival IQ
Source
Methodology
Notes
Updated: 2024
Rival IQ is a social analytics company.
Updated: 2024
Data is from the annual Rival IQ reports titled "Social Media Industry Benchmark Report." Data is based on billions of engagements across Facebook, Instagram, Twitter and TikTok; 150 companies with active presences on each social network were randomly selected in each industry, with each having Facebook fan counts between 25,000 and 1,000,000, and at least 5,000 Instagram, Twitter, and TikTok followers each. Rival IQ is a social analytics company.
Updated: 2024
Data represents activity on the Rival IQ platform, broader industry metrics may vary. Engagement rate is defined as measurable interactions on social media posts, including likes, comments, favorites, retweets, shares, replies, and reactions, and is calculated based on all these interactions divided by total follower count.
Updated: 2024
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