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Industry KPI Results
> TikTok Engagement Rate per View

TikTok Engagement Rate per View

By Industry
Rival IQ
Source
Methodology
Notes
Updated: 2023
Rival IQ is a social analytics company.
Updated: 2023
Data is from the Rival IQ report titled "2024 TikTok Benchmark Report." Data set includes 2,107 handles in 2023 comprising 374,000 videos and 140 billion views. Rival IQ is a social analytics company.
Updated: 2023
Data represents activity on the Rival IQ platform, broader industry metrics may vary. Engagement rate is defined as measurable interactions on social media posts, including likes, comments, favorites, retweets, shares, replies, and reactions, and is calculated based on all these interactions divided by total follower count.
Updated: 2023
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