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EMARKETER
Industry KPI Results
> Social Ad CPM

Social Ad CPM

Social ad CPM (cost-per-impression) is the amount advertisers pay for every thousand impressions of their ads for the selected period.

Forecast
Overall
By Platform
By Industry and Platform
By Country and Platform
EMARKETER
Source
Methodology
Notes
Updated: Q2 2025
EMARKETER is the leading research, data, and insights provider, helping companies maximize revenue, optimize spend, and anticipate digital disruption through our carefully vetted data sources and proprietary research methodology.
Updated: Q2 2025
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from first-party benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
Updated: Q2 2025
Average social ad cost per thousand (CPM) is the amount advertisers pay for every thousand impressions of their social ads.
Updated: Q2 2025
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