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Industry KPI Results
> Return on Ad Spend (ROAS)

Return on Ad Spend (ROAS)

Return on advertising spend (ROAS) measures how much sales revenue is generated for every dollar spent on advertising. A higher ROAS indicates more efficient and profitable ad performance.

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Notes
Updated: Q4 2025
EMARKETER is the leading research, data, and insights provider, helping companies maximize revenue, optimize spend, and anticipate digital disruption through our carefully vetted data sources and proprietary research methodology.
Updated: Q4 2025
Estimates are based on the analysis of multiple factors related to advertising performance and spending efficiency, including macroeconomic conditions; historical trends in digital ad spending and return ratios; reported financials from major ad platforms and publishers, and data from first-party performance benchmarks. Additional inputs include consumer spending and ecommerce sales data; media consumption and device usage trends.
Updated: Q4 2025
Return on advertising spend (ROAS) measures how much sales revenue is generated for every dollar spent on advertising. A higher ROAS indicates more efficient and profitable ad performance. Additional Note: All numbers are EMARKETER estimates.
Updated: Q4 2025
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