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Industry KPI Results
> Paid Search Ad Clicks

Paid Search Ad Clicks

Paid Search Ad Clicks is the number of times users click on sponsored search results that appear in response to a query on a search engine.

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Notes
Updated: Q2 2025
EMARKETER is the leading research, data, and insights provider, helping companies maximize revenue, optimize spend, and anticipate digital disruption through our carefully vetted data sources and proprietary research methodology.
Updated: Q2 2025
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from first-party benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
Updated: Q2 2025
Paid Search Ad Clicks is the number of times users click on sponsored search results that appear in response to a query on a search engine. These clicks represent engagement with pay-per-click (PPC) ads purchased through platforms like Google Ads or Bing Ads.
Updated: Q2 2025
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