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Industry KPI Results
> New And Returning Customers

New And Returning Customers

New and returning users is a measure of the distribution on website visitors divided into two segments, individuals visiting the website or platform for the first time and individuals who have previously visited the website or platform and are now revisiting it again within the defined tracking period.

By Industry
Contentsquare
Source
Methodology
Notes
Updated: 2022
Contentsquare is a UX analytics solution.
Updated: 2022
Data is from the March 2023 Contentsquare report "2023 Digital Experience Benchmark." 35+ billion anonymized individual user sessions worldwide were collected and analyzed from desktop, mobile, tablet, and mobile app interactions and sessions across 2,900+ websites from 9 industries during January 1-December 31, 2022. Contentsquare is an analytics platform.
Updated: 2022
Data represents activity among Contentsquare clients, broader industry metrics may vary. New and returning customers measures new and returning customers. Additional note: Consumer electronics includes consumer electronics; and computers retail. Fashion includes apparel; and accessories retail. Grocery includes grocery retail. Health & beauty includes cosmetics; beauty supply and personal care products; vitamins; and supplements and health stores. Home goods and furnishings includes office products; retail and distribution; home improvement and hardware retail; and furniture. Luxury includes textiles and apparel; jewelry and watch retail; and watch and jewelry.
Updated: 2022
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