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EMARKETER
Industry KPI Results
> App Engagement Score

App Engagement Score

The ratio of daily active users (DAU) to monthly active users (MAU) which measures how many monthly active users return daily

By Industry
Airship
Source
Methodology
Notes
Updated: Q4 2024
Airship
Airship provides marketers with the ability to engage users across mobile and digital channels by delivering real-time insights on user behavior and preferences. Airship's data and platform helps businesses create personalized and relevant messaging that drives engagement and retention. Its data allows clients to optimize their communication strategies through channels like push notifications, in-app messages, and SMS, ensuring that users receive timely, targeted messages. Through their data-driven approach, Airship enables marketers to improve user experience, increase conversions, and build stronger customer relationships.
Updated: Q4 2024
Airship
Airship's data is derived by analyzing customer data in aggregate of apps with at least 100,000 monthly active users and app category + region cohorts with more than 5,000,000 monthly active users. That group includes approximately 1.1B devices across 11 categories. The data includes information collected monthly. Benchmarks are based on an average by quarter for each category + region cohort. Sample size among categories & regions may vary. All data collection and analysis procedures strictly adhered to privacy regulations and ethical standards, with personal information anonymized and findings aggregated to maintain confidentiality and integrity.
Updated: Q4 2024
Airship
Data represents activity among Airship clients, broader industry metrics may vary. The engagement score is the ratio of daily active users (DAU) to monthly active users (MAU) which measures how many monthly active users return daily.
Updated: Q4 2024
Airship
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