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Industry KPI Results
> Ecommerce Cost Per Action

Ecommerce Cost Per Action

Cost per Action (CPA) is the cost spent per completed action, such as a sale or sign-up

By Industry
Impact
Source
Methodology
Notes
Updated: Dec-24
Impact
Impact.com is a partnership management platform.
Updated: Dec-24
Impact
Data is from the North American retail campaigns from January 1 – December 31, 2023, and January 1 – December 31, 2024. Only consistently active “same-store campaigns” were included, while high-revenue “whales” were excluded to prevent bias. All data is anonymized, aggregated, and privacy-compliant.
Updated: Dec-24
Impact
Data represents activity among Impact.com clients, broader industry metrics may vary. Cost per Action (CPA) is the cost spent per completed action, such as a sale or sign-up
Updated: Dec-24
Impact
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