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Industry KPI Results
> Ecommerce Conversion Rate Growth

Ecommerce Conversion Rate Growth

Ecommerce conversion rate growth is change in ecommerce sales transactions as a percentage of ecommerce traffic over time

By Industry
Criteo
Source
Methodology
Notes
Updated: 2022
Criteo is a marketing technology company specializing in marketing solutions and retail media for commerce companies.
Updated: 2022
Data includes organic traffic and sales monitored by Criteo during four years (April 2019 and April 2022) from over 400 US retailers. Apps and mobile included. Data only includes online sales.
Updated: 2022
Conversion rates are calculated as SUM (sales) / SUM (item page views). With this calculation, lower Conversion rates in CPG in 2022 can also be the result of more items being added per basket over the last 3 years.
Updated: 2022
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