Products

Data is from the 2024 Macarta quarterly dataset and based on the analysis of ecommerce platforms, Amazon Brazil (AMAZON BR), Amazon Mexico (AMAZON MX), Mercado Livre in Brazil (MERCADO LIVRE BR) and Mercado Livre Mexico (MERCADO LIVRE MX). Data aggregation was facilitated through the platforms APIs. Data acquisition for this dataset was conducted on March 30, 2024.

Updated: Q4 2024

Macarta

Data represents activity among Macarta clients, broader industry metrics may vary. Ecommerce clicks growth is the number of times a user clicks on an ad. Additional note: Appliances includes parts and accessories; ranges, ovens, and cooktops; and refrigerators, freezers, and ice makers. Amazon Author Central departments includes a large number of book categories for all kinds of books. Automotive includes car care, exterior accessories, interior accessories, lights, lighting accessories, motorcycles, powersports equipment, oils, fluids, paints, paint supplies, performance parts and accessories, replacement parts, RV parts and accessories, tires, wheels, tools, and equipment. Beauty and personal care includes foot, hand, and nail care; fragrance; haircare; makeup; personal care; salon and spa equipment; shave and hair removal; skincare; and tools and accessories; BISS includes business industrial & scientific supplies; Clothing, shoes, and jewelry includes baby; boys; costumes and accessories; girls; luggage and travel gear; men; novelty and more; shoes, jewelry, and watch accessories; sport-specific clothing; and women. Electronics includes accessories and supplies; camera and photo; car and vehicle electronics; computers and accessories; eBook readers and accessories; GPS, finders, and accessories; headphones, earbuds, and accessories; home audio; household batteries, chargers, and accessories; portable audio and video; power accessories; security and surveillance; television and video; video projectors; and wearable technology. Grocery and gourmet food includes beverages; breads and bakery items; breakfast foods; dairy, eggs, and plant-based alternatives; deli and prepared foods; food and beverage gifts; fresh flowers and live indoor plants; frozen items; meat and seafood; pantry staples; produce; and snacks and sweets. Health and household includes baby and child care; diet and sports nutrition; health care; household supplies; medical supplies and equipment; oral care; stationery and gift-wrapping supplies; vision care; vitamins, minerals, and supplements; and wellness and relaxation. Home and kitchen includes bath products; bedding; event and party supplies; furniture; heating, cooling, and air quality; home decor products; irons and steamers; kitchen and dining; seasonal decor; storage and organization; vacuums and floor care; and wall art. Pet supplies includes birds, cats, dogs, fish and aquatic pets, horses, reptiles and amphibians, and small animals. Sports and outdoors includes exercise and fitness equipment, fan shop, hunting and fishing, outdoor recreation, sports, sports and outdoor recreation accessories, and sports medicine. Tools and home improvement includes building supplies; electrical; hardware; kitchen and bath fixtures; light bulbs; lighting and ceiling fans; measuring and layout tools; paint, wall treatments, and supplies; power and hand tools; rough plumbing; safety and security; storage and home organization; and welding and soldering. Toys and games includes arts and crafts; baby and toddler toys; building toys; collectible toys; dolls and accessories; dress-up and pretend play; games and accessories; kids' electronics; learning and education games; novelty and gag toys; party supplies; puzzles; remote-control vehicles and parts; sports and outdoor play; stuffed animals and plush toys; toy figures and play sets; tricycles, scooters, and wagons; and vehicles.

Updated: Q4 2024

Macarta

Already have a subscription?

Access All Industry KPIs

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Learn More

Products

Events & Resources

Topics

Latest Articles

The big answers: EMARKETER Daily quiz

Revolut could soon become a full-service US bank

Nano-influencers earn impressive impression, engagement rates

JPMorgan-Coinbase partnership could change customers’ relationship with crypto

Trump intensifies threats against pharma if drugmakers don’t lower US prices

AI streamlines health report filings in Merck, McKinsey collab

United tries time-sensitive travel promotions to boost cardholder bookings

Klarna mulls possible September IPO

Competitive conquesting gains ground among RMNs

Parents prioritize value, convenience during back-to-school shopping

About

Ecommerce Clicks

Access All Industry KPIs

Coverage →

Industries →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Industries

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries