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Industry KPI Results
> Cost per Lead (CPL)

Cost per Lead (CPL)

Cost per lead (CPL) is the average cost to acquire a new lead by dividing the total marketing spend by the number of leads generated.

By Industry
Cart.com
Source
Methodology
Notes
Updated: Q3 2024
Cart.com
Cart.com is the leading provider of unified commerce and logistics solutions that enable B2C and B2B companies to sell and fulfill anywhere their customers are. By unifying the digital and physical aspects of commerce across channels, Cart.com is transforming how merchants sell and how people buy.
Updated: Q3 2024
Cart.com
Data is from the quarterly reporting of shoppable media and lead generation campaign performance. The report analyzed campaigns from January 1, 2024 to June 30, 2024, with a focus on return on ad spend, conversion rates and ad engagement. Metrics are based on aggregated and anonymized campaign performance data from Cart.com clients that fall into the beauty and apparel industries.
Updated: Q3 2024
Cart.com
Data represents activity among Cart.com clients, broader industry metrics may vary. Cost per lead (CPL) is the average cost to acquire a new lead by dividing the total marketing spend by the number of leads generated.
Updated: Q3 2024
Cart.com
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