Data is from the North American retail campaigns from January 1 – December 31, 2023, and January 1 – December 31, 2024. Only consistently active “same-store campaigns” were included, while high-revenue “whales” were excluded to prevent bias. All data is anonymized, aggregated, and privacy-compliant.
Updated: Jun 2025
impact.com
Data represents activity among impact.com clients, broader industry metrics may vary. Clicks are the total number of distinct users who click on an ad or link
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