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EMARKETER
Industry KPI Results
> Brand Affinity

Brand Affinity

Brand affinity is the measure of consumer preference and emotional connection to a brand, indicating trust and loyalty

By Industry, and by Brand
Qloo
Source
Methodology
Notes
Updated: Q4 2024
Qloo
Qloo is an AI-powered platform for understanding and predicting consumer preferences.
Updated: Q4 2024
Qloo
Data is collected and analyzed continuously, and reported quarterly by Qloo. Sources include, but are not limited to, first-party, user-generated data from TasteDive, verified transaction data from credit card companies and ecommerce marketplaces, social media data from Instagram and X, and online reviews for restaurants, books, podcasts, movies, brands, and more.
Updated: Q4 2024
Qloo
Data represents activity among Qloo clients, broader industry metrics may vary. Brand affinity is the measure of consumer preference and emotional connection to a brand, indicating trust and loyalty
Updated: Q4 2024
Qloo
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