ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Shoppers do their homework before heading to stores

Article |
 Aug 29, 2025

RFK Jr. set to testify at Senate hearing in wake of CDC upheaval

Article |
 Aug 29, 2025

Apparel winners and losers in 2025

Article |
 Aug 29, 2025

The big answers: EMARKETER Daily quiz

Article |
 Aug 28, 2025

Gen Zers, Millennials consider beauty products essential

Article |
 Aug 28, 2025

No click, no problem: How retailers can succeed in a zero-click world

Article |
 Aug 28, 2025

Sports and news shift to streaming as linear TV faces tipping point

Article |
 Aug 28, 2025

Revolut takes big step toward expanding in the US

Article |
 Aug 28, 2025

Neurologists think in terms of drug categories, not product names

Article |
 Aug 28, 2025

Citi Wealth’s two new AI tools can supercharge client communications

Article |
 Aug 28, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
Industry KPI Results
> Bounce Rate (B2B)

Bounce Rate (B2B)

Bounce rate is the percentage of people that land on a page and leave.

By Sector
By Device and Sector
Contentsquare
Source
Methodology
Notes
Updated: 2022
Contentsquare is a UX analytics solution.
Updated: 2022
Data is from the June 2023 Contentsquare report "2023 B2B Digital Experience Benchmark." More than 2.4 billion anonymized individual user sessions worldwide were collected and analyzed across 125 websites from 26 countries including US, UK, France, Germany, Spain, Netherlands, Sweden, Denmark, Japan, China and Canada from September 2021 through December 2022. Contentsquare is an analytics platform.
Updated: 2022
Data represents activity among Contentsquare clients, broader industry metrics may vary. Bounce rate is the percentage of people that land on a page and leave. Additional note: Consumer electronics includes consumer electronics; and computers retail. Fashion includes apparel; and accessories retail. Grocery includes grocery retail. Health & beauty includes cosmetics; beauty supply and personal care products; vitamins; and supplements and health stores. Home goods and furnishings includes office products; retail and distribution; home improvement and hardware retail; and furniture. Luxury includes textiles and apparel; jewelry and watch retail; and watch and jewelry.
Updated: 2022
grid image
Already have a subscription?Sign In

Access All Industry KPIs

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Learn More