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EMARKETER
Industry KPI Results
> Average Order Value

Average Order Value

Average order value (AOV) is calculated as revenues divided by total purchases.

By Device and Industry
By Device
By Region
By Industry
By Channel
By Device and Region
By Platform, Product, Industry and Country
By Industry and Country
Contentsquare
Source
Methodology
Notes
Updated: 2021
Contentsquare is a UX analytics solution.
Updated: 2021
Data is from the March 2022 Contentsquare report "2022 Digital Experience Benchmark." 20+ billion anonymized individual user sessions worldwide were collected and analyzed from desktop, mobile, tablet, and mobile app interactions and sessions across 900+ websites from 10 industries during January 1-December 31, 2021. Contentsquare is an analytics platform.
Updated: 2021
Data represents activity among Contentsquare clients, broader industry metrics may vary.
Updated: 2021
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