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EMARKETER
Industry KPI Results
> App Tracking Transparency Opt-In Rate

App Tracking Transparency Opt-In Rate

App tracking transparency (ATT) is the share of iOS 14.5+ users who allowed "tracking" via the ATT prompt.

By Vertical
AppsFlyer
Source
Methodology
Notes
Updated: Q1 2023
AppsFlyer
AppsFlyer provides businesses with comprehensive mobile app analytics and attribution solutions, including measurement, fraud detection, deep linking, in-app marketing, audience segmentation, and user behavior insights.
Updated: Q1 2023
AppsFlyer
Data is from the quarterly AppsFlyer Industry Benchmark Report which is based on users who installed during the referenced quarter of the collection year. To maintain anonymity and ensure data aggregation, all results are derived from fully anonymous and aggregated data. Stringent volume thresholds and methodologies are adhered to uphold statistical validity, and only slicers that meet these criteria are considered for inclusion. Additionally, all metrics presented reflect averages per app after the exclusion of statistical outliers. The categorization of apps is based on the App IQ taxonomy provided by data.ai.
Updated: Q1 2023
AppsFlyer
The share of iOS 14.5+ users who allowed "tracking" via the ATT prompt; rate is calculated by dividing "Authorized" by "Authorized" + "Denied" from users whose initial ATT status was "Not Determined"; among apps with a minimum threshold of 30,000 installs in the quarter and country in question.
Updated: Q1 2023
AppsFlyer
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