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EMARKETER
Industry KPI Results
> Ad Supported Video on Demand (AVOD) CPM Growth

Ad Supported Video on Demand (AVOD) CPM Growth

Cost per impression (CPM) growth is the change in the amount advertisers pay for every thousand impressions of their ads for each time period.

Forecast
EMARKETER
Source
Methodology
Notes
Updated: Q3 2024
EMARKETER is the leading research, data, and insights provider, helping companies maximize revenue, optimize spend, and anticipate digital disruption through our carefully vetted data sources and proprietary research methodology.
Updated: Q3 2024
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from first-party benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders. User forecast is based on the analysis of survey and traffic data from research firms and regulatory agencies; company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
Updated: Q3 2024
Average ad cost per thousand (CPM) is the amount advertisers pay for every thousand impressions of their ads delivered via their ad-supported tier; includes in-stream ads such as those appearing before, during, or after digital video content (pre-roll, mid-roll, or post-roll video ads) and video overlays; appears on desktop and laptop computers as well as mobile phones, tablets, connected TVs, and other internet-connected devices; excludes Hulu + Live TV. Additional Note: All numbers are EMARKETER estimates.
Updated: Q3 2024
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