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EMARKETER
Industry KPI Results
> Ad Supported Video on Demand Ad Load

Ad Supported Video on Demand Ad Load

Forecast
EMARKETER
Source
Methodology
Notes
Updated: Q2 2025
EMARKETER is the leading research, data, and insights provider, helping companies maximize revenue, optimize spend, and anticipate digital disruption through our carefully vetted data sources and proprietary research methodology.
Updated: Q2 2025
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from first-party benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders. YouTube user forecast is based on the analysis of survey and traffic data from research firms and regulatory agencies; Google company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
Updated: Q2 2025
Ad-supported video on demand (AVOD) Ad load is the share of advertising within an ad-supported video on demand (AVOD) platform, expressed as the number of commercial minutes per hour of program content.
Updated: Q2 2025
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