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Note: digital advertising that appears on connected TV (CTV) devices; examples include: display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Youtube and JioHotstar; excludes network-sold inventory from traditional linear TV and addressable TV advertising

Methodology: Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

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