Source: EMARKETER Forecast, December 2024 - December 2024
Note: individuals who have used cryptocurrency (e.g., Bitcoin, Dogecoin, Ether) to buy goods or services or to pay another person at least once during the calendar year; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1964
Additional Note: Cryptocurrency is a digital currency in which transactions are verified and records are maintained by a decentralized system using cryptography, rather than by a centralized authority.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms, historical consumer adoption and buying trends, payment adoption trends, retail spending trends, reported company data, interviews, demographic and socioeconomic factors, and macroeconomic conditions.