Source: EMARKETER Forecast, May 2025 - June 2024
Note: includes products sold directly to consumers by Adidas via its owned and operated physical stores, bypassing standard distribution methods through a retailer, wholesaler, or third-party platform such as a marketplace
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.