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Events
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Explore our Research →Nano-influencers earn impressive impression, engagement rates
Article |
Aug 1, 2025
The big answers: EMARKETER Daily quiz
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Jul 31, 2025
Competitive conquesting gains ground among RMNs
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Jul 31, 2025
Parents prioritize value, convenience during back-to-school shopping
Article |
Jul 31, 2025
CVS’ Q2 earnings please investors as competitors falter
Article |
Jul 31, 2025
A historical success story: How U.S. Bank’s “Translators” campaign drove traffic to its Spanish voice assistant
Article |
Jul 31, 2025
Microsoft’s $4 trillion moment shows power of its AI-fueled stack
Article |
Jul 31, 2025
Etsy, eBay regained momentum in Q2
Article |
Jul 31, 2025
Figma’s IPO redraws the battle lines for creative tools
Article |
Jul 31, 2025
Healthcare, tech players sign pledge to improve medical record accessibility
Article |
Jul 31, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Non-Alcoholic Beverages
Overall
by Product Category
Source: EMARKETER Forecast, May 2025 - February 2025
Note: excludes products ordered using the internet; includes beverages that people regularly buy from a grocery store; for at-home consumption; excludes restaurant, food service, and drinking place sales
Additional Note: Non-alcoholic beverages include coffee, tea, mineral water, energy drinks, soft drinks, and vegetable and fruit juices. Sales can occur through channels outside of traditional grocers or supermarkets, such as warehouse clubs and superstores, convenience stores, gas stations, pharmacies, drugstores, and online delivery and meal-kit subscription services. EMARKETER benchmarks its US total retail sales figures against US Department of Commerce data from 2018 onward. The last full year measured was 2024.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.