Products

Note: sales of grocery products ordered using the internet for home delivery; includes sales from traditional grocers, warehouse clubs, online-only retailers (i.e. Amazon), grocery delivery companies (i.e. Fresh Direct, Peapod), third-party delivery services (i.e. Instacart, DoorDash, Uber), and meal kit companies (i.e. Blue Apron, Hello Fresh); excludes restaurant sales

Additional Note: Delivery includes home or work locations. Groceries are defined as food and nonfood products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products and other household consumables.

Methodology: Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major retailers, consumer buying trends, and macro-level economic conditions.

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