Products

Note: includes advertising that appears on desktop and laptop computers on all formats mentioned; also includes advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising; numbers may not add up to total due to rounding

Additional Note: Digital ad spending historical data up to 2018 is derived from Interactive Advertising Bureau (IAB)/Standard Media Index (SMI)/Media Radar data. Media includes establishments primarily engaged in radio and television broadcasting (network and station) including commercial, religious, educational and other radio or television stations. Also includes establishments primarily engaged in publishing. Entertainment includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing and video games (excluding video game hardware).

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Powerful data and analysis on nearly every digital topic.

Become a Client

Products

Events & Resources

Topics

Latest Articles

Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers

Nonessential spending slumps amid tariff price hikes

JIC’s measurement audit shows a sector diversifying beyond Nielsen

Marketers rush to unify social, CTV strategies

AI summaries in Google’s news feed could undercut publisher traffic—again

Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them

Shopify adds AI agent guardrails to protect its business model

Bank earnings show consumer strength as delinquencies fall, spending rises

Search engines reign, but social has standing in Latin America

Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy

About

Coverage →

Industries →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Industries

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries