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Digital Ad Spending
Source: EMARKETER Forecast, August 2026 - August 2026
Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; numbers may not add up to total due to rounding
Additional Note: Digital ad spending historical data up to 2018 is derived from Interactive Advertising Bureau (IAB)/Standard Media Index (SMI)/Media Radar data. CPG includes food and beverage products, household products, packaged goods, tobacco, personal care products, toiletries and cosmetic products.
Methodology: Estimates are based on the analysis of varioCanada elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other Media and Entertainment; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer Media and Entertainment consumption trends; consumer device Canadaage trends; and EMARKETER interviews with executives at ad agencies, brands, Media and Entertainment publishers and other Industry leaders.