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Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms

Additional Note: Digital ad spending historical data up to 2018 is derived from Interactive Advertising Bureau (IAB)/Standard Media Index (SMI)/Media Radar data. CPG includes food and beverage products, household products, packaged goods, tobacco, personal care products, toiletries and cosmetic products.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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