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Note: ages 18+; includes all time spent on social network platforms; includes usage via any device; excludes time spent with video via social networks

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total adult population in France according to Institut National de la Statistique et des Etudes Economiques (INSEE) data, not the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.

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