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Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Aug 8, 2025
Retention rate most important to A/B testers
Article |
Aug 8, 2025
E.l.f. Beauty and Image Skincare are chasing a social commerce glow-up
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Aug 8, 2025
Chime’s successful earnings prove its status as a top financial competitor
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Aug 8, 2025
A credit union has embraced agentic AI via a third-party partnership
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Aug 8, 2025
What’s in it for banks if Fannie Mae and Freddie Mac go public?
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Aug 8, 2025
Pharma manufacturers get more FDA incentives to build in the US
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Aug 8, 2025
AI therapy banned in Illinois
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Aug 8, 2025
2025 will be a record year for concertgoing
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Aug 8, 2025
Apple and OpenAI could disrupt Google’s search grip with GPT-5 integration
Article |
Aug 8, 2025
About
Our Methodology
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Learn More →Paid Retail Membership Fee Revenues
Revenues
Households
Source: EMARKETER Forecast, May 2025 - December 2024
Note: includes membership programs where a retail store offers access to exclusive benefits or discounts in exchange for a recurring monthly or annual fee; excludes delivery services
Additional Note: Membership fee revenues are accounted for on a deferred basis, recognized ratably over the one-year membership period.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.