Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Article |
Jul 16, 2025
Why is MMM making a comeback?
Article |
Jul 16, 2025
Jewelry emerges as luxury’s bright spot
Article |
Jul 16, 2025
Marketers risk missing AI traffic by ignoring desktop
Article |
Jul 16, 2025
Google, Anthropic, OpenAI, Meta: We’re losing visibility into AI
Article |
Jul 16, 2025
Nonessential spending slumps amid tariff price hikes
Article |
Jul 15, 2025
JIC’s measurement audit shows a sector diversifying beyond Nielsen
Article |
Jul 15, 2025
Marketers rush to unify social, CTV strategies
Article |
Jul 15, 2025
AI summaries in Google’s news feed could undercut publisher traffic—again
Article |
Jul 15, 2025
Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
Article |
Jul 15, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Primary Homeowner Insurance Policyholders, by Age
Overall
by Age
by Generation
Source: EMARKETER Forecast, March 2025 - March 2025
Note: ages 18+; individuals whose name is on a home insurance policy as the primary owner of the policy; policies include those with delinquent payments and those paid by someone outside the household; excludes landlord insurance for residential properties
Methodology: Estimates are based on the analysis of various elements related to the insurance market, including historical trends and revenue reports of the major players in the insurance market, historical trends in consumer behavior, reported national statistics from standard-setting organizations, government branches, census bureaus, and the Federal Reserve, and estimates from other industry associations.