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EMARKETER
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Adult Connected Fitness Users
Overall
Adult Connected Fitness Users
Companies
Adult Beachbody Users
Adult iFit Users
Adult Nautilus Users
Adult Peloton Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2024 
Note: individuals ages 18+ who use an interactive fitness platform for exercise such as Peloton, Beachbody, or iFit at least once per month; includes connected exercise equipment and live or on-demand online classes; excludes fitness band users
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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