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Cosmetics & Beauty
Overall
by Product Category
Source: EMARKETER Forecast, October 2026 - November 2026
Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Cosmetics & beauty includes color cosmetic products for eyes, lips, face, and nails, products such as salon styling tools, shaving products, deodorants, and nailcare, and products designed for care and protection of the skin and hair; excludes over-the-counter pharmaceutical skin or hair treatment products.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.