Events & Resources
Events
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Explore our Research →Shoppers do their homework before heading to stores
Article |
Aug 29, 2025
RFK Jr. set to testify at Senate hearing in wake of CDC upheaval
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Aug 29, 2025
Apparel winners and losers in 2025
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Aug 29, 2025
The big answers: EMARKETER Daily quiz
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Aug 28, 2025
Gen Zers, Millennials consider beauty products essential
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Aug 28, 2025
No click, no problem: How retailers can succeed in a zero-click world
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Aug 28, 2025
Sports and news shift to streaming as linear TV faces tipping point
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Aug 28, 2025
Revolut takes big step toward expanding in the US
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Aug 28, 2025
Neurologists think in terms of drug categories, not product names
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Aug 28, 2025
Citi Wealth’s two new AI tools can supercharge client communications
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Aug 28, 2025
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Learn More →Household & Personal Consumables
Overall
Source: EMARKETER Forecast, July 2025 - July 2025
Note: All years converted to US dollars using average 2024 exchange rates; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales; excludes Hong Kong
Additional Note: Household and personal consumables includes over-the-counter products such as medicines, vitamins, and supplements, personal care or hygiene products, beauty products, and other household products like toiletries, baby products, and pet products. eMarketer benchmarks its China total retail sales figures against data from the National Bureau of Statistics China, for which the last full year measured was 2024.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.