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EMARKETER
This page is not optimized for mobile viewing.For the best experience, please log in on desktop and navigate to Forecasts.
Overall
Retail Sales, by Product Category
Retail Sales Growth, by Product Category
Retail Sales Share, by Product Category
by Product Category
Apparel, Footwear, & Accessories
Auto & Parts
Computer & Consumer Electronics
Food & Beverage
Furniture & Home Furnishings
Household & Personal Consumables
Office Equipment & Supplies
Other Categories Retail Sales
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Source & Notes
Data Table
Source: EMARKETER Forecast- October 2024 
Note: excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales; excludes Hong Kong
Additional Note: Health, personal care, and beauty includes over-the-counter products such as medicines, vitamins, and supplements, personal care or hygiene products, beauty products, and other household products like toiletries, baby products, and pet products. EMARKETER benchmarks its China total retail sales figures against data from the National Bureau of Statistics China, for which the last full year measured was 2021.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.
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