Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Oct 10, 2025
Nearly half of US marketers plan to invest in MMM over the next year
Article |
Oct 10, 2025
How McDonald's, bp, and Visa build in-store loyalty through digital experiences
Article |
Oct 10, 2025
The new rules of measurement: Looking beyond ROAS and the funnel
Article |
Oct 10, 2025
Consumers get a head start on holiday shopping
Article |
Oct 9, 2025
How Coach is brewing up experiences
Article |
Oct 9, 2025
SiriusXM ties audio to audience affinity at Advertising Week
Article |
Oct 9, 2025
Technology is speeding up the auto industry—but culture’s hitting the brakes
Article |
Oct 9, 2025
Another legal setback for pharma in drug pricing negotiations
Article |
Oct 9, 2025
Generics avoid tariffs as Trump narrows focus to brand-name drugmakers
Article |
Oct 9, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Cryptocurrency Owners and Penetration, by Household Income
Owners
by Age
by Generation
by Household Income
Source: EMARKETER Forecast, August 2025 - December 2024
Note: ages 18+; individuals who own cryptocurrency (e.g., Bitcoin, Dogecoin, Ether) in digital storage or an account
Additional Note: Includes individuals who live in a household unit where the total combined annual gross income is under $30,000, between: $30,000-$49,999, $50,000-$74,999, $75,000-$99,999, $100,000-$124,999, and $125,000 and over. Cryptocurrency is a digital currency in which transactions are verified and records are maintained by a decentralized system using cryptography, rather than by a centralized authority.
Methodology: Cryptocurrency is a digital currency in which transactions are verified and records are maintained by a decentralized system using cryptography, rather than by a centralized authority.