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Explore our Research →The big answers: EMARKETER Daily quiz
Article |
 Aug 19, 2025
OOH spurs hike in awareness
Article |
 Aug 19, 2025
From hidden costs to full control: Georgia-Pacific’s programmatic pivot
Article |
 Aug 19, 2025
BMO eyes Gen Z and millennial travel spend with Escape Credit Card
Article |
 Aug 19, 2025
TV is a major driver of holiday gift inspiration
Article |
 Aug 18, 2025
When campaigns miss the mark and how to make it right
Article |
 Aug 18, 2025
Meta's ambitions: Inserting AI, evolving Instagram, and monetizing WhatsApp
Article |
 Aug 18, 2025
MSNBC rebrands as MS NOW in bid to scale beyond its niche
Article |
 Aug 18, 2025
Loyalty programs give RMNs an advantage in the age of agentic AI
Article |
 Aug 18, 2025
Self-service data access is still missing from most retail media networks
Article |
 Aug 18, 2025
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Learn More →Cryptocurrency Owners and Penetration, by Household Income
Owners
by Age
by Generation
by Household Income
Source: EMARKETER Forecast, August 2025 - December 2024Â
Note:Â ages 18+; individuals who own cryptocurrency (e.g., Bitcoin, Dogecoin, Ether) in digital storage or an account
Additional Note:Â Includes individuals who live in a household unit where the total combined annual gross income is under $30,000, between: $30,000-$49,999, $50,000-$74,999, $75,000-$99,999, $100,000-$124,999, and $125,000 and over. Cryptocurrency is a digital currency in which transactions are verified and records are maintained by a decentralized system using cryptography, rather than by a centralized authority.
Methodology:Â Cryptocurrency is a digital currency in which transactions are verified and records are maintained by a decentralized system using cryptography, rather than by a centralized authority.