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EMARKETER
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Retail Media Ad Spending, by Tariff Scenario
Overall
Omnichannel Retail Media Ad Spending
Retail Media Network Offsite Ad Spending
Retail Media
Retail Media Ad Spending
PRO+
Retail Media Ad Spending, by Tariff Scenario
In-Store Retail Media Ad Spending
PRO+
Connected TV
Retail Media Connected TV Ad Spending
by Format
Retail Media Ad Spending, by Format
by Company
Retail Media Ad Revenues, by Company
Retail Media Ad Revenue Growth, by Company
Retail Media Ad Revenue Share, by Company: % of Retail Media Digital Ad Spending
Programmatic
Programmatic Retail Media Digital Display Ad Spending
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Source & Notes
Data Table
Source: EMARKETER Forecast- July 2025 
Note: digital advertising that appears on websites or apps that are primarily engaged in retail ecommerce or is bought through a retailer's media network or demand-side platform (DSP); examples of websites or apps primarily engaged in retail ecommerce include Amazon, Walmart, and eBay; examples of retail media networks include Amazon's DSP and Etsy's Offsite Ads; includes ads purchased through retail media networks that may not appear on ecommerce sites or apps
Additional Note: The “moderate tariffs” scenario assumes that US growth slows, but the downturn is limited due to selective or temporary relief brought by trade negotiations. The “heavy tariffs” scenario assumes that persistent broad US tariffs spark a global recession, leading to inflation, retaliation from other countries, and weakened business and consumer sentiment.
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