Source: EMARKETER Forecast, October 2024 - October 2024
Note: ages 18+; mobile phone internet users who access their bank, credit union, building society, money market, credit card, or brokerage account digitally via mobile phone (browser or app) at least once per month; includes digital-only full-service banks (i.e., neobanks)
Additional Note: Mobile phone internet users are mobile phone users of any age who access the internet via mobile phone (browser or app) at least once per month; use of SMS/MMS is not considered mobile internet access.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, country-specific data, and demographic and socioeconomic factors.