Source: EMARKETER Forecast, August 2022 - October 2023
Note: individuals ages 18+ who have an account at a federally or state-chartered bank that provides financial services, such as savings and checking accounts, mortgages, personal loans, auto loans, debit or credit cards, and certificates of deposit (CDs)
Additional Note: Consumer banks can be local community banks or divisions of large commercial banks. Consumers can access services through bank branches, ATMs, digital (including mobile and online), and telephone banking.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms, government sources and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.