Source: EMARKETER Forecast, July 2026 - August 2026
Note: ages 18+; bank account holders who have visited a bank, credit union, money market, or brokerage branch and seen a representative in-person at least once during the calendar year; excludes ATM visits
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, country-specific data, and demographic and socioeconomic factors.