Source: EMARKETER Forecast, April 2024 - June 2024
Note: ages 18+; non-pay TV viewers are individuals who no longer have access or never had access to traditional pay TV services; includes cable and satellite; excludes IPTV and pure-play online video services (e.g. Netflix, YouTube, etc.)
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, reported subscriber numbers from major pay TV providers and country-specific demographic and socioeconomic factors.