Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Oct 17, 2025
Why confidence is marketing’s new currency
Article |
Oct 17, 2025
Marketers double down on MMM
Article |
Oct 17, 2025
Klarna brings BNPL debit card to UK, flexes banking muscle
Article |
Oct 17, 2025
Where, how, and why Gen Alpha chooses to spend its money
Article |
Oct 17, 2025
The new search frontier: How TikTok is redefining discovery
Article |
Oct 17, 2025
AI favors brand-owned sources, underscoring urgency for GEO
Article |
Oct 17, 2025
TrumpRx gets boost as world’s top fertility drugmaker inks deal to lower price of IVF treatments
Article |
Oct 17, 2025
Consumer trust in public health leaders dips, but doctors still hold influence
Article |
Oct 17, 2025
Marketers face new messaging limits as WhatsApp tightens spam rules
Article |
Oct 17, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Food & Beverage
Overall
by Product Category
Source: EMARKETER Forecast, June 2025 - June 2024
Note: excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Food and beverage includes packaged foods, fresh foods, alcoholic and nonalcoholic beverages, and tobacco.
Methodology: Estimates are based on the analysis of data from benchmark source ONS, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.