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EMARKETER
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Household Goods
Overall
Retail Ecommerce Sales, by Product Category
Retail Ecommerce Sales Growth, by Product Category
Retail Ecommerce Sales Share, by Product Category: % of Total Retail Ecommerce Sales
Retail Ecommerce Sales Penetration, by Product Category: % of Category Retail Sales
by Product Category
Computer & Telecoms Equipment
Electrical Household Appliance
Food & Beverage
Footwear & Leather Goods
Furniture, Lighting, & Household Articles
Hardware, Paint, & Glass
Health, Personal Care, & Beauty
Health
Household Essentials
Household Goods
Personal Care & Beauty
Textile & Clothing
Textile, Clothing, & Footwear
Other Product Category
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Source & Notes
Data Table
Source: EMARKETER Forecast- November 2025 
Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Household goods includes hardware, paint, glass, electrical appliances, furniture, audio and video equipment, lighting equipment, carpets, rugs, wall, floor coverings, and other household items.
Methodology: Estimates are based on the analysis of data from benchmark source Office for National Statistics (ONS), estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.
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