Source: EMARKETER Forecast, August 2023 - October 2023
Note: internet users of any age who subscribe to a paid digital audio service (e.g., Amazon Music Unlimited, Apple Music, iHeartRadio All Access, Pandora Plus, Spotify Premium); each individual account on a qualifying family plan counts as one subscriber; includes paid promotional subscribers and free trial users
Additional Note: Individuals with multiple paid digital audio service subscriptions are only counted once.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.