Source & Notes
Data Table
Source: EMARKETER ForecastApril 2026 
Note: includes advertising displays affixed to moving vehicles (e.g., mobile billboards on trucks or taxis) or positioned in common areas of transit hubs (e.g., airports, bus terminals, train stations); includes both traditional and digital advertising
Additional Note: EMARKETER benchmarks its UK transit out-of-home ad spending figures against transport out-of-home data from Outsmart, for which the last full year measured was 2025.
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