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EMARKETER
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Koho Bank Account Holders
Overall
Digital-Only Bank Account Holders
Companies
EQ Bank Account Holders
Koho Bank Account Holders
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2024 
Note: ages 18+; individuals who have at least one account at Koho; account holders are not mutually exclusive; there is overlap between groups
Additional Note: A digital-only bank is a retail financial services company or brand that primarily offers banking products, serves customers via web browser and/or smartphone app, and effectively or completely lacks branded physical locations.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.
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