Products

Note: ages 18+; bank account holders who have conducted banking activities, such as withdrawing and depositing money, at an ATM at least once during the calendar year; includes bank-owned and non-bank-owned ATMs; also known as cash points

Additional Note: Bank account holders are individuals who have a bank, credit union, building society, money market, credit card, or brokerage account; digital-only full-service banks (i.e., neobanks) are included.

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, country-specific data, and demographic and socioeconomic factors.

Powerful data and analysis on nearly every digital topic.

Become a Client

Products

Events & Resources

Topics

Latest Articles

Shoppers do their homework before heading to stores

RFK Jr. set to testify at Senate hearing in wake of CDC upheaval

Apparel winners and losers in 2025

The big answers: EMARKETER Daily quiz

Gen Zers, Millennials consider beauty products essential

No click, no problem: How retailers can succeed in a zero-click world

Sports and news shift to streaming as linear TV faces tipping point

Revolut takes big step toward expanding in the US

Neurologists think in terms of drug categories, not product names

Citi Wealth’s two new AI tools can supercharge client communications

About

Coverage →

Industries →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Industries

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries