Source: EMARKETER Forecast, December 2025 - January 2026
Note: represents the gross value of the sale of products from one business to another facilitated by Shopify; including sales on owned and operated sites, social media platforms, and online marketplaces; excludes physical store sales
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.