Products

Note: ages 14+; internet users who have made at least one purchase online during the calendar year for pickup inside the retailer's brick-and-mortar location from an employee

Additional Note: Purchases exclude travel and event tickets, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, gambling and other vice goods sales, and orders picked up at a post office.

Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends and demographic adoption trends.

Powerful data and analysis on nearly every digital topic.

Become a Client

Products

Events & Resources

Topics

Latest Articles

Shoppers do their homework before heading to stores

RFK Jr. set to testify at Senate hearing in wake of CDC upheaval

Apparel winners and losers in 2025

The big answers: EMARKETER Daily quiz

Gen Zers, Millennials consider beauty products essential

No click, no problem: How retailers can succeed in a zero-click world

Sports and news shift to streaming as linear TV faces tipping point

Revolut takes big step toward expanding in the US

Neurologists think in terms of drug categories, not product names

Citi Wealth’s two new AI tools can supercharge client communications

About

Coverage →

Industries →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Industries

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries