Source: EMARKETER Forecast, July 2024 - August 2025
Note: ages 14+; internet users who have made at least one grocery purchase online within the past year for pickup in a store or a locker in a retail or pickup hub location
Additional Note: Pickup locations include secured lockers, curbside pickup and in-store collection points; excludes food services and orders picked up at a post office.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends and demographic adoption trends.