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Source & Notes
Data Table
Source: EMARKETER ForecastJuly 2025 
Note: ages 18+; individuals who watch YouTube via app or website at least once per month; includes all time spent watching video on YouTube via any device; includes YouTube TV
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.
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