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EMARKETER
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WhatsApp User Penetration, by Age
Users
WhatsApp Users
by Age
WhatsApp Users, by Age
WhatsApp User Penetration, by Age
WhatsApp User Share, by Age
by Sex
WhatsApp Users, by Sex
by Generation
WhatsApp Users, by Generation
by Race/Ethnicity
WhatsApp Users, by Race/Ethnicity
WhatsApp User Penetration, by Race/Ethnicity
WhatsApp User Share, by Race/Ethnicity
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2024 
Note: internet users who access their WhatsApp account via any device at least once per month
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; WhatsApp company releases; historical trends; internet and mobile adoption trends; and demographic adoption trends.
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